Forget your company website – use social media

Posted by Really Good IT Solutions on August 30, 2010 in SEO Myths |

Social media is a great additional tool for connecting with your customers and expanding your reach in the search of new buyers.  However, get rid of your website and just rely on social media?  Some “experts” are advising just that.

NO – do not do it.

An analogy I like to use in response to this is it is a bit like having an inground pool installed in your home.  When the time comes to sell there will be a huge portion of potential buyers that will rule your home out as they do not want a pool due to the maintenance and safety concerns.  The same is true of companies just relying on social media.  What about the  billions of people that aren’t Facebook members?  You are closing the door to all of the people that choose not to use social media.  Yes, 500m+ Facebook members is very impressive but your website has billions of potential users.

Do not be sucked in and fooled by someone trying to convince you social media is all you need to be concerned about now.

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